Naples Internet Marketing’s unique SEO services are what made us top in our field. We’re different. There are thousands of organic search engine optimization companies, but none like us.
Now we know that’s easy to say, but let’s look at some of the facts. Organic SEO isn’t a fixed science where any geek can walk in and work on your precious website using a checklist. In fact, it’s not like that at all. Of those thousands claiming to be SEO consultants, the majority are using out-of-date SEO methods that no longer work. Many prey on the fact that local businesses don’t have time to research new strategies and formulas that do work. That’s why we want you to check our Organic SEO results to show you that we do what we claim.
What is Organic Search Engine Optimization?
Most all of our customers get to that cherished #1 page on Google just with organic SEO in 90 days. Organic means searches visitors make to the search engines without any incentive like clicking on an ad. In 180 days our customers have a stabilized place in the search engines and we keep them there with our monthly SEO campaigns. Here are a few of the factors we work on.
- Keyword Analysis – This is our very first and most important step as it is the foundation of a successful Internet marketing campaign. These keywords direct us to the search phrases that will bring the best results for our clients. Together we agree on what keywords and phrases will provide the best traffic along with the best conversions (into paying customers.) When this is done correctly, our clients realize quick ranking and high conversions.
- Web page SEO – This is where we take apart the web pages and make them more easily indexed the major search engines, like Google. Sometimes we have to make changes to the website to make it friendlier to the search engines. The keywords we selected in step one are prominently displayed so search engine spiders can easily find the site. This is a thorough and on-going process which starts with making the page more relevant to the search phrase.
- Inbound Linking – Using our network of websites and blogs, we are able to provide inbound links to the client website and pages. This provides the most crucial part of Google’s ranking formula for organic search. Because we control our own network, we are able to meter in links in a normal fashion where they appear natural.
Natural inbound links from good websites to yours is what Google and other search engines crave. It’s not enough to through dozens of links at a website and hope that the search engines will see some value. This is strategic and of vital importance for your website.
Naples Internet Marketing can also work with you Ala Carte. Here are the most important areas we cover.
Link Analysis – Naturally, broken links are detrimental to ranking in Google and are viewed as penalties. We will fix the broken links on 10 of your web pages and then make recommendations on additional areas.
Meta Data – We see it too many times where the length of the Meta data is longer than permitted by the search engines. Most of the time the search engine will not use the Meta data and will select the first few lines of the opening paragraph of your web page, which may not be what you want to target.
Sitemaps - A sitemap for the search engine is different than one for your site visitors. This sitemap tells the search engines which pages you want indexed and what prominence you desire. We make sure this sitemap is accurate and then submit it to the primary search engines. This sitemap can be resubmitted whenever any changes are made to the site.
Duplicate or Missing Meta Data – All of your pages are analyzed and we report on any Meta data that is repeated (a penalty to search engines) or missing. As you can imagine, search engines also penalize a page without proper Meta data.
Page Title Optimization – It is important to have your page titles coincide with the content of the page and include your primary keywords. We make sure that your pages and titles are optimized for best ranking.
Outbound Linkflow – Since the search engines count the inbound links to your website, you don’t want to lose that power by linking out to other websites. NIM makes sure your outbound links are coded with a NoFollow flag to tell the search engine spiders you do not want that link followed. This increases your page rank.
Choose an SEO Package today by calling us or visiting our SEO Packages page.