As more and more websites come online each day, competition arises and sites jockey to get visitors who are in a buying mood, or looking to solve a problem. And there are two types of Internet traffic that can come to your website.
First is paid traffic. This means you shell out some money to post advertisements on various websites on the Internet, generally related to your theme. Sometimes you buy advertisements on search engine sites, like Google. If you get the right combination, this can be a very good deal. The hard part is in what is called the “conversion rate” or rather, how many visitors clicking and visiting your website actually turn into a paying customer?
Costs can add up quickly if you’re not testing and watching those conversions. And depending on your ad copy, you could be attracting simple visitors and not serious buyers. So getting traffic in that situation is a waste of energy and money. But, like we said – it can be a big winner.
For example, we had one client paying only 5 cents a click for ad on the Google Search network and the ads were targeted toward a travel website that then asked them a few questions about travel insurance. Those leads captured were worth much more than 5 cents!
The other sort of traffic that a website can get is called “organic” traffic, i.e. traffic that is generated freely through searches on the search engines or through links on other websites. Organic traffic is considered the best traffic simply because the visitor is already in the mindset of looking to find a solution to his or her problem. They aren’t just “surfing” around for fun.
And that’s what our main drive is here at Naples Internet Marketing. We want to get your website as high up in the search engines as possible so when people search for the keyword or keyphrase they use when they are in the mindset to buy your product or service – your site will be right there in front of them.
How do we get your site at the top of the search engines? Ah…that’s our magical secret!
Actually, it takes some hard work and time by creating a network of related websites which then link back to your pages, and placing your site in directories and social networking site. All of this gives strength to your site, but you also have to consider your website structure. We have a team that looks at that, too. Are your pages loading fast? Do you use the correct keywords so that the search engine bots can crawl your site and know exactly what you do and why? This is a part of what we do.
This is the one service most potential customers of ours is interested in. And for good reason. Your business will pick up exponentially when you have the right kind of Internet traffic coming into your site – people who are already in the mindset of buying what you have to sell. You’re offering them a solution to their search. It’s that simple.
The hard part is getting your website in front of them. But you can leave that to us – because, well… that’s all we do.
Ask right now how we can help you get more web traffic either through paid advertisements or organic search engine placement. We are here to work with you, so ask if we can do anything special for your business.