In one of the most competitive online markets, “web hosting”, World Wide Mart asked us to take a look at their positioning in search. We helped them secure more targeted backlinks and suggested working joint ventures with affiliates.
We found a large group of keywords in the web hosting niche that were not being exploited, such as “hosting with cpanel”. Along with continual articles and videos, World Wide Mart ranks high and brings in 98% of its customers from search engines.
When local firm Three Best Beaches wanted a showcase they could easily update and monetize, we designed the site with code that would capture each phrase the visitor would type to reach the site. This way TBB could pinpoint areas that were hot and getting more traffic and build them out faster.
Another area we consulted was on the design of the page that would best optimize the ads which provide the main source of revenue to TBB. Experimenting over a course of a year, we found the best ad block size and placement.
When it comes to coffee, the folks at BaristaGuru.com know their lattes. And it was a few tweaks that helped them move up in search. Another thing we did that helped draw visitors to their site was to find which pages already ranked well in search and refine those pages even more so they would draw even more traffic.
The coffee market is huge and there are a lot of players on the Internet, but working with the exact keywords people are using to search, we were able to help Barista Guru rank well in their niche.